Dyscalculia: News from the web:

Hear it from Mark Evans, marketing director at Direct Line Group;

That’s why I’m a firm believer in neurodiversity, which is the appreciation of divergent thinking driven by dyslexia, autism, dyscalculia, etc. Marketing, as a discipline, is being challenged to be ever more data-driven, analytical, rigorous, and left-brained, whilst retaining right-brained creativity and intuition. Everyone’s brains are wired slightly differently, and it’s a tall order for any individual to straddle both of these thinking styles, therefore, it’s marketing, as an overall function, that should manage this balance, and neurodiversity definitely has a role to play within this.

Read all about it: HERE

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